As the primary engineering hires throughout the Growth Marketing group at DoorDash, we began up with a thesis that velocity, efficiency, unification, and bringing engineering best practices into marketing are essential ideas. Finding the best stability between engineering and advertising has all the time been a problem. In engineering tasks, one focuses totally on the user expertise , and subsequently, the developer expertise that it takes to get there. But when advertising is added to the equation, the expertise of marketing stakeholders, together with the content group and designers, must be factored in.