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Local SEO vs. National SEO

The online business world is highly competitive, with many companies vying for top positions in global markets. Some businesses are now shifting their focus to smaller markets through local and national searches. The theory is that local and national searches are more effective in targeting specific audiences. However, it’s important to recognize the key differences between them to determine which to prioritize. Depending on your location, your local versus national SEO strategy may need to be adjusted.

National SEO

National SEO involves optimizing websites for national search queries. This is relevant for businesses that operate at a national or global level, including eCommerce shops, large corporations, or tech companies. National SEO enables you to use a variety of search terms since it encompasses a broader audience. However, given the intense competition at this level, it can be challenging to rank highly. Only ten spots are available on Google’s first page, so competing against dozens of other businesses in your industry can be difficult.

Local SEO

Local SEO refers to optimizing websites for specific geographic locations. This is particularly relevant for businesses that cater to customers in specific cities, regions, or states such as restaurants, plumbers, hair salons, and real estate agents. It’s generally easier to rank well for local searches as there is less competition compared to national searches. Optimizing for local contractors is likely to be less challenging than aiming for a wider reach. However, if you are just getting started, it may take a significant amount of effort to secure local listings and be featured in small business directories.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist of the best SEO in St Petersburg FL. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.

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