Limited storage meant that bonus footage needed to largely be stripped from UMD releases, and unique PSP compatibility meant no one developed content material for UMD anyway. Even Sony’s giving up on the technology, opting as a substitute for flash memory within the PSPGo. Iomega had their core competence in storage, however that didn’t stop them from attempting to get in on the digital music gold rush again in 2001. HipZip was a music player created to push Iomega’s PocketZip discs. Like the overarching concept of tiny detachable media for audio gamers that the document firms obtained so enthusiastic about, the HipZip and its discs by no means caught on.